By default, MediaFunnel will shorten URLs using bitly.  However, if you want to track clickthroughs on shortened URLs, you will need to set up integration with your bitly account. If you do not have a bitly account, you can sign up for one at http://bit.ly

Each social media channel has its own URL shortening settings. The following are instructions for integrating a social media channel with your own bitly account:

1. From the menu, click Settings

2. On the Settings page, click on Manage Accounts, 3rd Party Integration and Scheduler

3. In the 3rd Party Integration column for a Twitter account or a Facebook page, click on the Modify button

4. In the URL Shortening section, check the bit.ly checkbox

5. Enter your bit.ly login and API keys

6. Click the Update URL Shortening button

Notes:

You can also disable URL shortening for a channel by checking the Disable URL shortening checkbox